Benefits of using BigQuery

Advantages

• Speed and scale: BigQuery is designed to process complex analysis quickly, even against very large datasets.
• Operational ease: The platform scales automatically with your workload, so teams do not need to keep tuning infrastructure as data grows.
• Flexible integrations: BigQuery works well with Google’s ecosystem and external data sources, which makes it easier to combine multiple datasets for broader analysis.

Drawbacks

• Costs can be difficult to forecast: Storage volume and query frequency both affect spend. On large properties, repeated analysis can create unexpected costs.
• Technical skills are still required: Efficient query design, schema handling, and cost control all require engineering knowledge.

BigQuery is powerful, but many teams hesitate to rely on it directly because cost control and technical operations become part of the day-to-day workload.

Amethyst enables advanced analysis with only the tool fee

Amethyst stores exported Google Search Console data in BigQuery and turns it into a practical SEO analysis workflow. Teams can use the full product without needing to manage separate analysis tooling and unpredictable query costs on their own.

Better cost efficiency

Because Amethyst is provided as a product with a fixed fee, teams can plan budgets more clearly. Instead of worrying about how much storage or how many ad hoc queries a month will generate, they can focus on the analysis itself.

Advanced SEO analysis features

Amethyst provides deeper visibility into indexing and search performance using Search Console data.

Index Worker

Index Worker analyzes the crawl and indexing state of a website.

It tracks crawl coverage and index rate for specific URL lists, directories, or XML sitemaps. Teams can quickly identify which pages are not being indexed and why.

Search Analytics

Search Analytics breaks down performance by query and page combinations.

It supports flexible dashboards built around keyword groups, page categories, URL conditions, and saved views.

Automatic updates and usability

Amethyst keeps Search Console data refreshed automatically and presents it through a UI that does not require SQL expertise. That makes it easier for SEO teams to reach the right metrics quickly and act on them.

Summary

For teams that need BigQuery-grade analysis without the operational burden of managing query cost and infrastructure themselves, Amethyst is a practical alternative. It delivers cost predictability and advanced SEO workflows at the same time.