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It is hard to track traffic changes by page group on a large site. A practical way to solve it
Large sites often struggle to understand how rankings and inflow are changing for specific page groups and query groups. This guide explains why standard tooling falls short and how custom views make the analysis much easier.
What is difficult on large sites?
On large websites, it is hard to understand in real time how traffic and ranking are changing across different groups of pages. Traditional tools are not flexible enough to monitor and compare these segments in a way that matches the actual structure of the business.
Conventional approaches and their limits
Many teams rely on Google Search Console, but that comes with two recurring problems:
- Limited customization: It is difficult to define analysis around the page groups and query groups that matter to your business.
- Performance problems in BI tools: Once the exported dataset becomes large, analysis in general-purpose BI tools becomes slow and hard to operate.
Amethyst makes grouped analysis practical
Search Analytics in Amethyst is designed for these kinds of workflows. It supports flexible URL groups, flexible query groups, saved custom views, and visibility into anonymized queries that are hard to handle elsewhere.
Dashboard views
- Create dashboards for specific URL groups
- Build saved views based on URL conditions, query conditions, or both
URL group settings
- Create URL groups using multiple conditions
- Use practical rules such as regular expressions, subdomains, or subdirectories
Query group settings
- Group synonyms and theme-related keywords together
- Combine conditions with OR and AND to broaden or narrow the group
Anonymized query visibility
Search Analytics also helps teams inspect traffic that comes through anonymized queries.
Saved custom views
Once you define a URL group and a query group, you can save the view instead of recreating filters every time.
Example use cases
Search Analytics is useful in scenarios such as:
- Monitoring the inflow of specific category groups on a large property
- Comparing performance between sections that combine different products or themes
- Building dashboards for recurring reporting without reconfiguring filters every time
Summary
On a large site, grouped analysis is the difference between vague reporting and actionable SEO operations. Search Analytics gives teams a fast way to define those groups, save the resulting views, and revisit them as part of a repeatable workflow.
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If you would like a more detailed explanation or documents about Amethyst, please contact us using the form below. A member of our team will follow up based on your message.