AMETHYST AI

Ask in chat.
Find the answer in seconds.

Skip data extraction, reshaping, and report preparation. Amethyst AI lets you ask about your site in natural language so your team can move faster from question to action.

Does data analysis still start with setup work?

The business question is usually simple, but getting to the answer often requires data prep, dashboard hopping, and manual interpretation before analysis can even begin.

The actual question is straightforward

Why did search traffic drop? Which page groups grew this week? What anomaly should we inspect next? Those are the real questions teams need answered.

  • Start analysis with zero setup
  • Answers grounded in your own data
  • Drill deeper through follow-up questions
  • Why did traffic fall here?
REALITY

But the real workflow starts with preparation

You extract data, build queries, check dashboards, and share screenshots before you can start discussing what matters.

Start by preparing extracts and charts

Multiple tools to bounce between

Jump between multiple tools

Dozens of minutes lost in setup

Depend on individual analysts for framing

Expert dependent analysis quality

The goal is insight, not preparation.

With Amethyst AI, ask in chat and get an answer in seconds

Start with the question itself. Amethyst AI uses your site data to organize the issue, answer directly, and support follow-up exploration in one conversation.

Ask in natural language

Use the same wording you already use with teammates when asking about traffic changes, anomalies, or next actions.

Grounded in your own data

Answers are based on your Search Console, GA4, and Amethyst data instead of generic SEO advice.

Follow up and drill deeper

Keep asking why, where, or what to inspect next without restarting the analysis flow.

Compress preparation time

Reduce the time spent preparing data so the team can spend more time deciding what to do.

Key capabilities of Amethyst AI

The experience combines speed, data-grounded answers, and conversational depth in one workflow.

POINT 1

Start analysis without setup

Enter a question in chat and begin immediately instead of preparing extracts, dashboards, or ad hoc reports.

Work that previously took tens of minutes before analysis can be replaced by a prompt.

Question examples
  • Why did traffic fall here?
  • Which page groups grew this week?
  • What anomaly should we inspect next?
POINT 2

Answers tailored to your own data

The assistant understands your site context and responds based on the data you already operate with.

That means fewer generic answers and more responses that can support real decisions.

Grounded context
  • Search Console trends
  • GA4 behavior signals
  • Amethyst monitoring output
POINT 3

Drill down through conversation

You can continue asking follow-up questions to verify hypotheses, confirm scope, and define next actions.

The same conversation can move from detection to interpretation to action planning.

Follow-up flow
  • Organize likely causes
  • Check impact scope
  • Decide what to do next

How this differs from a conventional workflow

Traditional analysis spends time on preparation first. Amethyst AI lets the team start with the question itself.

Comparison point Conventional flow With Amethyst AI
Starting point Before

Start by preparing extracts and charts

After

Start directly from the question

Depth Before

Jump between multiple tools

After

Keep the data and the reasoning in one conversation

Operational continuity Before

Depend on individual analysts for framing

After

Drill deeper through follow-up prompts

What becomes possible with zero-setup analysis

Reduce operational friction and give the team more time for judgment and action.

SPEED

Faster first response

Teams can begin investigating immediately instead of waiting for someone to prepare the data view.

QUALITY

More consistent analysis quality

A shared data-grounded starting point makes it easier to align cross-functional conversations.

DEPTH

Shorter cycles to root cause

Follow-up prompts keep the investigation moving without restarting the workflow.

SHARE

A better starting point for collaboration

The question-and-answer flow itself becomes an artifact the team can discuss together.

START WITH MATERIALS

Start with the brochure

We have materials covering detailed functionality, pricing, and implementation examples.

The materials work well as a first pass for internal sharing and product evaluation.